Author name: amritaz

“Always laugh when you can, it is cheap medicine.” ― Lord Byron Innovation in Digital Marketing Digital marketing has come to the forefront of the life science marketing mix since the pandemic hit in 2020. With the loss of face-to-face networking events where a lot of business was traditionally done, digital marketing became an important and […]

“To ensure good health: eat lightly, breathe deeply, live moderately, cultivate cheerfulness, and maintain an interest in life.” -William Londen Innovation in Social Media Social Media is now an integral part of society and culture therefore it should not be overlooked as part of the marketing mix. Social media gives life science companies the ability to