Digital marketing has come to the forefront of the life science marketing mix since the pandemic hit in 2020. With the loss of face-to-face networking events where a lot of business was traditionally done, digital marketing became an important and crucial way to reach the target audience and consumers online. Digital marketing is not a new innovation, but the pharmaceutical industry was slower to adopt this technique and for that reason, So Morus lifescience  is consistent focusing on Digital marketing to reach our target audience.